Christ Church exists on top of a sophisticated content management system that was designed 100% with search engine optimization in mind. Now that's the nitty-gritty of this scenario, but let's start with an overview of the beautiful design of Christ Church NYC. Please visit Christ Church of New York Here.
From the moment you open the page of Christ Church you immediately get the grasp of a uniquely designed church website that leverages the use of rotational graphics on the homepage. Now one would think that these particular types of graphics come way down the search engine optimization of the overall page and potentially the rest of the website, but this is not the case as this particular rotational banner system was designed specifically to work in the realm of a website utilizing search marketing techniques.
The goal of Christ Church was to have a website that had lots of white space yet maintained adequate areas for content to be displayed properly and openly and encourage visitors to read the content. If you look at the front page of Christ Church's website you will see wonderful content areas with immense amounts of content when compared to other churches in the same webspace.
The navigation of the church's website is one of the most crucial aspects of the overall website and really depicts how the church thinks about its content and hence its operations in general. It is very important to have a transparent navigation system, not only so those visiting the website are able to find the various pieces of information that they are searching for, but also to enable visitors to discover areas of the website that they may have skipped over without proper navigation.
The navigation is designed with a very open-air approach. When you look at the website, it's very easy to ascertain where you are and the various sections where you can go. And at the bottom of the navigation is a simple icon that simply says "I'm new". By using simple icons to capture the visitors' attention, we have created a website that has both deep and light-handed approaches to a navigational system for even casual visitors.
Once you venture into the inner pages of the website you are greeted with the calendar of events for the specific sections and their meetings. This is one of the elegant ways to present the website that both enlightens a new visitor and is a functional resource for those already familiar with the institution. As of this writing there is a page on vacation Bible school that denotes times of events in the calendar for all to see. This is a great way to show interaction to the new user and to those already familiar with the website.
Christ Church's HTML coding is very clean and absolutely 100% search engine optimized, and this is the type of balance that all churches need to achieve on the web. We are very proud to have achieved this with Christ Church NYC.