As of this writing that Romney is running for president of the United States and a great deal of focus has been placed upon his company Bain capital. It is very interesting to us here at our search marketing company to look at this from a broad-spectrum viewpoint. You see, we find a certain affinity with the concept of how companies like Bain capital work. We do a type of turnaround consulting for companies that are in problems with their return on investment numbers by putting together a plan for the web that will bring positive ROI fast!
Like Bain Capital, we need companies to be profitable and to that extent we need their web campaigns to be fantastic and to that end we have to have all hands on deck to achieve success. Bain Capital would immediately go in and assess the situation and start turnaround consulting over what to do to alleviate excess expenditure to achieve ability and that is what we do with the web campaign. We go in to find out what is not sure up and what has to be completely replaced to make an efficient web marketing campaign that can produce an ROI that is satisfactory to debtors and creditors looking to gut the company if it does not return to profitability.
As you can read about in any of the financial Times now, Bain Capital goes in and takes over the company overnight in a crisis management effort so that money stops hemorrhaging immediately. We employ the same type technique as Bain Capital in this regard. We go in and take over the website and all marketing efforts for the website instantaneously and evaluate the staff and all resources being put towards the marketing campaign so that we can immediately get a complete grip on the situation and stop the marketing campaign from hemorrhaging funds.
And just like Bain Capital we put in a long-lasting plan that should take the company into the future on a successful road. It is not enough to rescue a company right now with your crisis management of their financial matters and personnel concerns; you must create plans that plan for the future based off of the pathways of today. What does that mean? It means that when it comes to the return of profitability, you must leverage pathways like the web as opposed to the bricks and mortars pathways that have led to the demise of the company. Why throw good money after bad in diminishing returns in a diminishing market, which are the physical storefronts of today. Moreover why would you consider anything that has been a failure in the past when there is so much growth opportunity in the online world of today?