Sometimes the best-laid plans get off track, and you find yourself grasping at straws to get back on the path of profitability. We like to think about all of the companies that are doing well today that at one time almost fell off the map. We like to think about how financial geniuses can sometimes resurrect a phoenix out of the ashes. It's not everyday that a company is resurrected, but when that happens, it is usually because someone had the forethought to execute a swift and brilliant plan to get things turned around.
We like to think of our company as the point in between looking for a turnaround consulting company and actually hiring one. You see, it's a no brainer what 99% percent of turnaround consultants are going to ask you and that is the immortal question: "Where are you with the web?" Sound familiar? If not, get used to it! Every single investment firm, bank, and incubator in the world is keeping a sharp eye on what chances a company has in leveraging the web. Let's face it, to get out of debt and to get a company on the right track, a turnaround consulting company has to get profits going and the most cost effective arena to execute that task is none other than the World Wide Web. In boardroom after boardroom, pitch after pitch, it all comes down to: "What's the web play?" and when it comes to turnaround situations it's even more focused on that.
Let's face facts: it's going to take a moment for you to make a decision on what turnaround consulting company to go with, and while you're doing that, precious time is being wasted. Time that could see you on your way to turning around the company's web position so that when the day comes that you chose your turnaround firm, a great deal of work will be under way to turnaround the situation. It is true that the interim management team might have its own resources. When that happens it can simply take over the process that is already in motion, and there you have it: a leg up on the situation!
We have proven success for getting low ranking websites to turnaround their web ranking and to start ranking at the top of the search engine results pages. High rankings = visibility = saturation = household name, and isn't that exactly what every business wants? If you're in pest control, you want every person who thinks about termites to think of the company that is right in front of their eyes all the time and hence comes to mind as soon as the subject of termites comes up, and you want to be that company. Well, maybe not that company, but the equivalent in your industry and that is what a sound search engine marketing campaign will give you!
Sears Says Turnaround Strategy
http://online.wsj.com/article/SB10001424052702303717304577275632246292326.htmlTurnaround Firms Go Municipal
http://online.wsj.com/article/SB10001424052702303745304576359411542261574.htmlHitachi President Prods Turnaround - The Wall Street Journal
http://online.wsj.com/article/SB10001424052702303630404577389840792383050.html