Search marketing in New York requires the most dedication of any market in the world because New York City has the largest business world that anyone has ever seen and possibly ever will see. Now, many will contend that Moscow and Tokyo have their large business districts as well, but how many of those business districts control the rest of the world? Hence, New York City leases the entire world in the business sector and whatever happens here in New York City resonates around the rest of the world.
It's a small wonder that the atmosphere in the New York market for search marketing is tense, so tense that you can cut it with a knife. Add to that cliché we have an application called Dreamweaver. You see it is not enough simply to do minor competing in New York City for the search market. In New York City one has to truly dig in and dig deep, and push with everything they have to rise above the noise level of all the other agencies and advertising companies trying to shop their wares for the unwary buyer.
TheSEONewYorker.com is a different kind of company when it comes to search marketing. Many SEO companies are looking to find a quick fix for their clients regarding what they can do to make websites a little better and to be liked by the search engines. This is not the way of TheSEONewYorker.com, no, not at all! You see, the search engines are looking for really great websites, and that's what we have to bring to the marketing world. By a really great website we mean a website containing truly great information that is unique, entertaining, and something that the search engines, and most importantly the viewers, really want to have in front of them.
So let's get away from all the ideas on what is missing from the website, and get to the point of what should be in any great website, a great website that would be liked by all and has everything that search engines, visitors, and historians in the future would like to see in terms of information. After all, remember that search engines are information retrieval systems. They're looking for the greatest information they can possibly find on a particular subject. If your website is to be the most fantastic website that anyone can find for the information that you want to be found for, then make it that: the greatest website on the web!
So here is where we start to focus, here is where we start the drive. Throw away your highlighters that you used in school to make note of the important things and start to regard every single thing on your website as something important. No more outlining just one piece over here and one piece over there. From now on, your website is all one complete entity, one that has to be taken into consideration as a whole rather than the sum of its parts. Too often people get preoccupied with shoring up what piece of content should work over here and where we should put more content. What we ask is this: What should be in every section of your site? We say make your website something that you will be proud of and anxious to show off at every juncture. When you have a website that you're excited about and that you feel you want to brag about, then you have a website that will rank in the search engines and please every customer and viewer that comes along!